Benefits

• Do you know where your users are coming from?
• Do you know what devices they're on?
• How much non-mobile traffic does your site get?
• How engaged are your users in your site?

One beta customer was convinced their traffic was 100% US usage. In reality, based on the trial, their traffic was only 20% US usage -- nearly 80% of the traffic was international, but they had no idea. Imagine if you're targeting products and services to what you think your customer base is, when in reality, it is quite a bit different.

The heavy international usage is often an eye-opener for customers.

Motally can identify the underlying operator and country when users access a site through a Blackberry or Opera Mini. Most other solutions will show these users as coming from RIM in Canada or Opera in Norway respectively - rather than the real operator and country.

With our internal search tracking, you can learn more about what your users are searching for within your site.

• Motally's funnel analysis helps measure drop-off in flows and rates of conversion.
• Our A vs B testing helps Publishers determine which versions are more effective

One company had a user-registration process that was three pages long -- the conversion was 11% but no one knew where the drop off was occuring. With funnel analyis, it's easy to see the percentage that get from one page to the next or are redirected back to a previous page after an error condition.

• Are you getting the type of traffic you want from ads?
• Do the numbers match what the ad platform reports?
• Do you notice an increase in non-mobile usage on your site when an ad is run?

It's one thing for an ad platform to say they sent 10,000 users your way, but where they engaged? Was it the type of traffic you wanted?

With Motally analytics, you can audit ad platforms to see if the clicks recorded correspond to the traffic received. We are completely independent and neutral of the ad platforms - use anyone you want.

With funnel analysis, you can see how deeply engaged a user from an ad was in the site.

With our tools to identify users, operators, countries, and devices, you can see if the users coming from the ad are the type of users you wanted.

• Do you have an in-house analytics team?
• Are you spending resources maintaining a reporting system?

Focus your time and resouces on your core business and let us handle the tracking and reporting for you.

Motally's solution is extremely easy to integrate -- get up and running in a matter of minutes!

Simply cut & paste a few lines of code into a common header or footer and start tracking.

Motally is a cost-effective way to manage your analytics and reporting.

• We're completely hosted model
• We have a constantly updated device database with over 10,000 records
• Our operator database is continuously being updated for all the mergers and splits in the industry